Chelsea have officially unveiled their new third kit and it is exactly like the leaked images that were shared on social media all the way back in April.
The orangey-red and blue stripes are reminiscent of Crystal Palace and supporters on Twitter cannot understand why shirt manufacturers Nike thought it was a good idea in the first place:
What did we ever do to Nike 😭
— Greg Lee 🦥 (@greglee91) September 7, 2020
Is it orange? Is it red? My eyes 😑
— CFCForever (@OfficialGZY) September 7, 2020
— Christian Briandt 𓁭 (@_websta) September 7, 2020
I need to know who tf designed that
I’ve seen hundreds of concept kits that are much better than that
— 𝘼𝙢𝙖𝙖𝙣 🥶🔥 (@CFC_Amaan) September 7, 2020
I’m never wearing this, even if it’s given free… Never
— Douglas Innocent (@dogged17) September 7, 2020
We look like palace 🤦🏻
— Manni Balandinos (@mannisuperboy) September 7, 2020
Please can we go to Adidas
— Fatprick (@BestBoyPatrick) September 7, 2020
It looks very ugly
— Darlington Okore (@darlynofficial) September 7, 2020
— Mussa Ally (@Mussa_Ally) September 7, 2020
— . (@chelsbluesss) September 7, 2020
What did we do to deserve this torture!😣
— Daniel Blanks (@DanielBlanks6) September 7, 2020
Of course, Frank Lampard’s men won’t be wearing the kit that often, particularly because of the blue which means kit clashes will be similar to the home shirt, making it more likely that the away ‘cobalt’ kit will be used instead.
To be perfectly honest, it’s definitely the worst collection of kits that Nike have put together since they took over from Adidas in 2017. The home kit is not particularly bad but it’s not helped by the fact that the club have decided to make the ‘3’ logo so big, taking up a large part of the front of the shirt.
At the end of the day, fans won’t care if they go on to win trophies this season, but it is safe to say that shirt sales for the third kit will be very low indeed.