Chelsea should have a new title sponsor in time for their next Premier League game against Fulham, according to the Daily Telegraph‘s Matt Law.
The Blues had agreed a £40m, one-year deal with Infinite Athlete, but they were awaiting approval to finalise the agreement.
It is believed that the Premier League have now given the “green light”, which means that Chelsea will finally have a sponsor emblazoned on the front of their shirts.
The search to replace mobile network operator ‘3’ has been a long and arduous one. An agreement with Paramount Plus was originally reached but, due to problems with rival TV companies, the deal was not signed off by the Premier League.
Infinite Athlete were identified as the backup option but checks were needed to ascertain how they were financing their business. The company was only launched at the beginning of August, and the Premier League needed details about how they were funded to satisfy their fair market value rules.
With those checks now having been completed, an official announcement about the sponsorship is expected to be made by the club very shortly.
Chelsea may have another sponsor next season
It is not certain whether Infinite Athlete are willing to remain as the club’s main sponsor for more than one season. At this stage, it is believed nothing has been agreed beyond a 1-year deal.
The Blues have already been looking at replacements, with The Telegraph saying that meetings with Riyadh Air have taken place.
The Saudi Arabian airline company was only founded in March this year, and it has yet to make its first flight. However, that is expected to change before next summer when Chelsea are likely to be seeking sponsorship once again.