As Chelsea continue to spread their wings globally and develop their community work and commercial operations of the club, Chelsea FC have announced today that they will be visiting Asia in the preseason of the 2013-2014 season to play a number of exhibition friendly games. The Blues will be returning to Asia for the first time since their last trip in 2011, visiting Indonesia for the very first time, as well as return visits to Malaysia and Thailand.
As many fans may realize the 2011 preseason visit to Asia culminated with Chelsea winning the FA Cup and the highly prized Champions League at the end of the season so you could think that this has played a small part in the decision to return to that part of the world again.
Games will be played in the countries’ capital cities: playing for the Singha Cup in Bangkok, Thailand on Wednesday July 17; Kuala Lumpur, Malaysia on Sunday July 21; and Jakarta, Indonesia on Thursday July 25 to compete for the BNI Cup.
Chelsea is involved in very valuable community work going on across the continent of Asia these days, with a Chelsea FC Soccer School due to open before the team lands in Indonesia. There will be a Blue Pitch facility as a part of the school and other similar training centres are also planned for Singapore, Korea, the Philippines, Japan and Hong Kong as well as the other cities visited on the tour.
Chelsea Football Club has built a number of commercial partnerships in this part of the world in recent years. The BNI Cup is sponsored by Bank Negara Indonesia. The bank has issued over 60,000 Chelsea FC-branded credit cards since the start of their partnership in August 2012.
So it is really a no-brainer that they should return to Asia when you consider the rapidly growing fan base in that part of the world., their community work and the commercial ventures plus the club has websites delivered in local languages to further serve the supporters in these parts of the world.